Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC

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Future Proof

Kantar & Saïd Business School, Oxford University

207 episodes

3 days ago

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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All content for Future Proof is the property of Kantar & Saïd Business School, Oxford University and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Technology,

Business

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Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC

Future Proof

15 minutes 30 seconds

5 months ago

Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.

Georgia is Vice President, Global Head of Brand & Creative at RBC. She is a modern brand building expert whose mission is to establish the power of brand as a catalyst for value creation in today’s hypercompetitive business landscape.

Read the 20th anniversary edition of BrandZ’s global report here: www.kantar.com/brandz

Hosted on Acast. See acast.com/privacy for more information.