Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day

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Future Proof

Kantar & Saïd Business School, Oxford University

207 episodes

4 days ago

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

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All content for Future Proof is the property of Kantar & Saïd Business School, Oxford University and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Technology,

Business

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Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day

Future Proof

40 minutes 33 seconds

2 months ago

Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day

With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—who are building trust and community in ways traditional brand marketing can’t.

In this episode, Nicole Jones is joined by two powerhouse voices from LinkedIn’s B2B Institute, Ty Heath, Director and Founder of the practice, and Caroline Day, Global Director. Together, they unpack:

The evolution of B2B marketing and storytelling
The unique role and value of B2B creators
How LinkedIn is empowering brands to leverage creator influence
The intersection of AI, neuroscience, and employee advocacy in modern marketing

Whether you're a marketer, brand leader, or aspiring creator, this episode is packed with insights on how to future-proof your strategy—and your skillset—for the next era of B2B.

Hosted on Acast. See acast.com/privacy for more information.