17. How Lazada evolves to tackle the future of online shopping?

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Future Proof Indonesia

Kantar Indonesia

26 episodes

3 days ago

Welcome to Future Proof, a podcast by Kantar Indonesia. This podcast prevails the discourses that evolve around the industry of marketing and research. In each episode, we invite the experts to discuss evidence and share their insights for the future. Episode in English signed with EN / Episode dalam Bahasa Indonesia ditandai ID

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17. How Lazada evolves to tackle the future of online shopping? | ID

Future Proof Indonesia

22 minutes 36 seconds

3 years ago

17. How Lazada evolves to tackle the future of online shopping? | ID

Sebagai satu dari lima E-Commerce platform terbesar di Indonesia yang digunakan untuk membeli produk FMCG*, bagaimana Lazada berevolusi untuk menjawab tantangan masa depan belanja online di Indonesia? Apa pelajaran berharga yang bisa dipetik lewat melayani konsumen selama pandemi? Lia Kurtz, FMCG Category Director dari Lazada Indonesia dipandu oleh Helmy Herman dalam obrolan seru ini.

As one of the top 5 E-Commerce platform for FMCG Shoppers in Indonesia*, how does Lazada evolves to tackle the future of online shopping in Indonesia? and what are some takeaways about serving consumers during the pandemic? Lia Kurtz, FMCG Category Director at Lazada Indonesia share her insights with Helmy Herman of Kantar Indonesia.

*based on Kantar Data