16. How does Gojek listen to their users?

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Future Proof Indonesia

Kantar Indonesia

26 episodes

3 days ago

Welcome to Future Proof, a podcast by Kantar Indonesia. This podcast prevails the discourses that evolve around the industry of marketing and research. In each episode, we invite the experts to discuss evidence and share their insights for the future. Episode in English signed with EN / Episode dalam Bahasa Indonesia ditandai ID

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16. How does Gojek listen to their users? | ID

Future Proof Indonesia

22 minutes 49 seconds

3 years ago

16. How does Gojek listen to their users? | ID

Bermula dari sebuah perusahaan yang mencoba menjawab tantangan mobilitas masyarakat Indonesia, kini Gojek telah menjadi sebuah bagian yang tak terpisahkan dari kehidupan jutaan orang. Rahmatia R. Rosidin selaku Senior Manager Market Intelligence dari Gojek menyingkap bagaimana Gojek mencari tahu apa yang benar-benar diinginkan oleh penggunanya. Episode ini dipersembahkan oleh Kantar Indonesia

Gojek has evolved and transformed from a company tackling daily mobility needs to a 'verb' for millions of Indonesians. Rahmatia R. Rosidin as the Senior Manager Market Intelligence at Gojek reveals how Gojek listen and deciphers what their users want. This episode is brought to you by Kantar Indonesia