In the latest episode of Future Proof, building AI products that last, we chat with Elliott Choi, Director of Product at Cohere. Elliott shares how Cohere is shaping the path from simple demos to enterprise deployment, why oversight, auditability, and security are essential for agent adoption, and the role of automation and memory in moving toward fully autonomous AI agents.

Highlights:
(0:00) Clips
(1:07) Intro & $500M fundraise at Cohere
(2:20) Defining AI agents for the enterprise
(5:00) Traceability, observability & automation guardrails
(8:12) Automating well-defined enterprise processes
(11:21) Why flashy demos break in enterprise
(12:09) Architecture pitfalls: prompts, data sources & security
(15:15) Managing context & RAG performance
(17:08) Building semantic vs. procedural memory
(19:24) Permissioning & secure data access with SSO
(21:32) Why memory makes agents sticky
(25:54) From automations to fully autonomous agents
(26:57) Closing thoughts

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Host: Ethan Lee
Guest: Elliott Choi
Produced by: Forrest Herlick