Future Proof brings top Product and Engineering leaders in B2B SaaS, working on AI products, to share learnings, discuss challenges and the latest developments in the future of B2B software. Producer: Forrest Herlick Host: Ethan Lee
Future Proof brings top Product and Engineering leaders in B2B SaaS, working on AI products, to share learnings, discuss challenges and the latest developments in the future of B2B software. Producer: Forrest Herlick Host: Ethan Lee

Welcome to the first episode of the Future Proof Podcast: Building AI Products That Last! In this episode, we chat with Aaron Levie, CEO and founder of Box, about what it takes to build successful Enterprise AI products.
We cover:
(00:00) Clips
(00:30) Intro
(01:40) Box's AI strategy
(04:45) RAG use cases with proven value
(09:05) Horizontal vs. deep product strategy
(11:14) Prompts as IP
(12:05) Importance of secure RAG in enterprise AI
(16:28) Ingest vs. agentic queries
(19:10) APIs, MCPs and Agent-to-Agent
(21:20) Moats and network effects for AI companies
(26:49) Risk of bad data
(29:48) A few large AI agents vs. many niche AI agents
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