#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design

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Future of UX | Your Design, Tech and User Experience Podcast | AI Design

Patricia Reiners

130 episodes

1 day ago

Welcome to „The Future of UX“ - the podcast about the future of UX Design, where we explore how emerging technologies like AI, AR, VR, and the metaverse will impact user experience design. Join Patricia Reiners as they sit down with experts and thought leaders from the world of tech and design to discuss the latest trends, insights, and best practices in the field of UX. From the ethics of AI to the future of user interfaces, we'll dive deep into the topics that matter most to UX designers, developers, and entrepreneurs. Whether you're just starting out Hear you in the future!

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#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

20 minutes 47 seconds

5 days ago

#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design

Curious to hear your thoughts .Please share them here: Linkedin

In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.

These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:

What synthetic users actually are and how they’re created
The tools and platforms already being used in UX research
A real-world example comparing synthetic vs. real user interviews
Benefits like speed, inclusivity, and early idea testing
The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
What the future holds for synthetic users and how designers should approach them

Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.

Interesting resources:

🔗 Linkedin from Julian Della Mattia

🔗 Article about Synthetic User by NNNG

🔗 Paper abut Synthetic Users

🔗 Deep Dive into SyntheticUsers

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