In this episode of The Future of UX, I’m joined by Rachel Rosenson, a design leader at Zalando, to explore the intersection of fashion, innovation, and emerging technologies. From AI-driven fashion trends to the reality of the metaverse, Rachel shares her insights on what’s hype, what’s real, and how designers can shape the future of fashion e-commerce.
✨ How Zalando’s innovation lab, The Studio, is shaping the next 3–5 years of fashion UX
🛍️ The role of social commerce in fashion and what drives user inspiration
🤖 How AI and automation are impacting fashion e-commerce and design workflows
🎭 Why authenticity and storytelling are critical for designers in the AI era
🌎 The real impact of the metaverse—hype vs. practical applications in fashion
💡 The skills designers need to stay relevant in an evolving industry
Resources mentioned:
Rachel's websitehttps://www.rachelrosenson.com/
Find Rachel on Linkedin LinkedIn
References:Amy Webb @ Future Today Institute
Jaron Lanier, fantastic author with incredible website design
Other resources
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Wix Studio:
https://www.wix.com/studio
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