Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.

EDITOR’S NOTE: Shriya Dayal is a Social Media Professional with an extensive background working with big brands. She believes that the best marketing is values-driven and puts real people at the forefront.

In her words, she shares what it's really like working in social media marketing, what brands should do more of, why it's important to think big, and more. 

Read the transcript here and subscribe for weekly marketing resources and strategies.