In this episode, Branddy speaks with Stephanie Martz, Chief Administrative Officer and General Counsel of the National Retail Federation. During the episode, Stephanie gives an insider’s look into the ever-shifting landscape of intellectual property in the United States. With experience working as a lawyer for a federal judge, on Capitol Hill, and even in the White House as part of the Obama Administration, she provides vital insights on non-practising entities, artificial intelligence, and the NRF and the support it provides its members, before providing three key pieces of advice for brands listening in. Topics discussed: Why non-practising entities, also known as “patent trolls”, have been swiftly diminishing in recent years.  The impact AI is having on the IP landscape  The work conducted by the National Retail Federation  The ways in which the IP protection world finds itself in a time of flux, from patent eligibility, the appeal review process, and laws developing in the Federal Circuit  The conversations happening with now in Capitol Hill surrounding IP law