In this episode of The Future of Construction, Chloe chats with Tom Deane, Co-founder & CEO at ProjectMark. Tom shares his insights on the evolving landscape of construction technology, including the challenges of technology adoption within the industry and the need for a cultural shift and executive buy-in to ensure successful implementation. Tom also highlights the importance of understanding workflows and the role of curiosity in driving innovation. Additionally, he reflects on the balance between maintaining day-to-day operations while integrating new tools, providing valuable strategies for construction leaders looking to enhance their business development and marketing efforts. Topics discussed: - The importance of fostering a culture of curiosity and innovation within construction companies to facilitate successful technology adoption and implementation. - Strategies for overcoming resistance to change in the construction industry, emphasizing the need for executive buy-in and user engagement. - The role of effective communication in ensuring that all team members understand the benefits of new technology and its impact on workflows. Insights on how to balance day-to-day operations with the integration of new tools and technologies in construction projects. - The significance of understanding workflows and identifying pain points to drive meaningful software development and enhance user experience. - The evolving landscape of construction technology and the emergence of innovative solutions to address industry challenges. - The value of building strong relationships with early adopters and leveraging their feedback to refine products and services. - The challenges of competing with legacy systems and the necessity for simplicity and ease of use in new software solutions. - The importance of continuous learning and adaptation in both startup environments and the construction industry to stay relevant and competitive.