As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
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As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
Womanhood, Leak Proof Knickers and Rebranding with Kelly Newton from Nixibody. Ep 15
Future of Beauty Unfiltered
51 minutes 57 seconds
2 years ago
Womanhood, Leak Proof Knickers and Rebranding with Kelly Newton from Nixibody. Ep 15
This week we welcome the founder of Nixi Body, formerly known as BP3 Underwear – Kelly Newton.
Kelly is a mum of six who designed her first pair of leak-proof knickers after struggling with menopause and little bladder leaks when playing hockey. Kelly is opening up the taboo conversation around incontinence. Since joining force with her business partner Coni, the business expanded into plastic free period products which in turn prompted a complete rebrand.
We talk to Kelly about the different stages of womanhood and how brands can contribute to keep woman active. We also explore what may trigger a rebrand and how to best navigate through this major undertaking.
Future of Beauty Unfiltered
As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
