As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
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As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
The Power of Fragrance with Brianna Arps from Moodeaux®. Ep 16
Future of Beauty Unfiltered
47 minutes 12 seconds
2 years ago
The Power of Fragrance with Brianna Arps from Moodeaux®. Ep 16
This week we welcome the founder of indie fragrance label MOODEAUX® - Brianna Arps.
Based on its belief that self expression is the best self care, MOODEAUX® turns accessorizing your mood into mindful self-care through longer-lasting, skin-nurturing eau de parfums backed by science. Ditching tradition, founder Brianna Arps set out in October 2021 to introduce a new standard: longer-lasting, skin-nurturing, earth-friendly blends that give subpar scents, questionable ingredients and wasteful packaging the side eye.
We talk to Brianna about the science of aromacology and its link to aromatherapy. We explore the power of fragrances to create memory connections and evoke emotions. How can you scale this experience that is as powerful as personal? We pondered whether the beauty industry is under-estimating the role fragrance can play as part of the overall product experience.
Future of Beauty Unfiltered
As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
