As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
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As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
How to express yourself with a fragrance wardrobe - Floral Street - Ep 26
Future of Beauty Unfiltered
50 minutes 38 seconds
1 year ago
How to express yourself with a fragrance wardrobe - Floral Street - Ep 26
In this week's episode we speak to Michelle Feeney, founder of Floral Street, on how fragrance can be much more than sexual attraction and weird ads.
Michelle's mission is to break outdated category norms and bring fine fragrance to the modern woman so that she might build an entire fragrance wardrobe which can express the many facets of who she is. The power of scent is a captivating force that strongly links to your personality. When Floral Street launched, Michelle wanted to do things differently: from making recyclability and sustainability the core of our brand, a first in fragrance and not defaulting to use of sexuality to sell scents – seen as a degrading and old fashioned concept.
Listen in and find out how this brand shook up the world of fine fragrances.
Future of Beauty Unfiltered
As a business the Pull agency are passionate about Health & Beauty.
In 2020 we launched our first nationwide research piece forming our Future of Beauty series.
Always with a focus on consumer behaviour and their views in the category we have spoken to hundreds of brands from Estee Lauder's global teams to unique start-ups like By Sarah London.
Each brand bringing an amazing story to the table around topics on sustainability, Gen Z, Social commerce and more.
We very quickly realised this had to be shared and by combining our consumer led insights with our understanding of brand- Unfiltered was born!
Intended to add diversity of thought into various Health and Beauty topics.
We invite category experts and brands to bring their amazing stories to the table, because we believe debating different or even opposing viewpoints adds richness into insight.
So, sit back, listen and be stimulated by a kaleidoscope of experiences and thoughts. Arm yourself with some interesting new perspectives on the Health and Beauty industry.
