The Boston Globe sees quality convert as AI crushes clickbait

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Future Media w/ Ricky Sutton and Chapell

Gamut Podcast Network

33 episodes

2 weeks ago

Two fearless pioneers share the lessons learned over 30 years at the top of the media, tech, marketing and legal industries - with some real-life stories and radical new ideas thrown in to spice things up...

All content for Future Media w/ Ricky Sutton and Chapell is the property of Gamut Podcast Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Boston Globe sees quality convert as AI crushes clickbait

Future Media w/ Ricky Sutton and Chapell

44 minutes 45 seconds

1 month ago

The Boston Globe sees quality convert as AI crushes clickbait

Marc Choquette heads SEO at The Boston Globe and has lived in the blast radius of Google since 2009, but he’s a numbers guy and he’s seen something new and exciting. He says the data shows that AI isn’t flattening everything evenly, and sites built on original, local, can’t-fake-it reporting are seeing gains. Marc joins Alan Chapell and I to share the Globe’s playbook on rising above AI slop and how his newsroom has figured out how to “ship, learn, and repeat” its successes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.