Why is dog poop still all over our streets? Why can’t we clean the Ganga despite all the awareness campaigns? Why do smart people often do dumb things, and why do government offices stay inefficient no matter how many rules we pass? The answer lies in one word: incentives.In this episode of Future IQ, we dive deep into the unseen force that shapes almost every human action, from corporate boardrooms to dirty streets, from classrooms to government offices. You'll learn why good behavior doesn't always come naturally and why people often act against logic, reason, or even their own values. But more importantly, you’ll discover how smartly designed incentives can fix broken systems, improve lives, and even trick you into doing things you never thought you could stick to.Yes, incentives aren’t just for governments and corporations. You can actually use the same principles to hack your own behavior. Whether it’s building a gym habit, eating better, staying productive, or managing your money, your brain responds to incentives in predictable ways. And once you learn how to design them, you can steer yourself toward long-term success without relying on motivation or willpower.We’ll also explore how incentives can backfire, create corruption, and ruin good intentions if they’re misused or misaligned (hello, Goodhart’s Law!). From convict ships in the 1800s to behavioral nudges in public health, this episode is packed with surprising, real-world stories that’ll change the way you look at human behavior.