Nate Spiteri is the co-founder and CEO of Shopfront, a platform that makes it simple and easy to connect you to every marketplace globally to sell your preloved clothes. With a background in fashion and fintech, Nate brings together his passions and expertise to reshape the future of retail by making it more accessible, affordable, and environmentally responsible.

On this episode, Nate shares his journey as a startup founder in the circular fashion space, the lessons he’s learned building Shopfront from idea to launch, and how he’s navigating the challenges of entrepreneurship in sustainable fashion. We dive into what it takes to build a business that balances purpose and profit, the strategies behind launching a brand in a competitive market, why adaptability is critical for startup success, the growing importance of resale and rental models in fashion, and so much more.

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00:00 – Intro
03:04 – Fast Trends and Fashion Subcultures
08:50 – Secondhand Fashion and Cultural Stigma
11:52 – How Overconsumption Inspired Shopfront
20:41 – Changing Mindsets About Secondhand Fashion
23:33 – Discount Culture and Consumer Behavior
26:16 – Nate’s Journey: Finance to Fashion Tech
32:00 – Identifying a Gap in Circular Fashion
45:15 – Startup Qualities That Matter Most
46:47 – Building a Scalable, Investable Business
53:00 – Big Goals vs. Comfort Culture
59:22 – Branding Trust in Sustainable Markets
01:00:47 – How Resale and Rental Are Reshaping Fashion
01:06:09 – Raising Consumer Standards
01:09:03 – Rethinking Sustainability and Brand Creation
01:13:00 – Staying True to Your Brand Values
01:18:00 – Opportunity Timing and Cultural Shifts
01:24:00 – Shopfront Launch and Final Thoughts

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Follow Nate on LinkedIn: @nathanspiteri

Follow Shopfront on Instagram: @shopfront.ig

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