If Taylor Swift wears a new belt to lunch with Travis Kelce today, it is sold out tomorrow. If we could motivate that same level of reliably responsive behaviour in our community around healthy behaviours, surely, we could significantly impact the creation of a healthier population.

Personal devices and social media platforms are creating new channels for public and population health communications, but what health issues are we tackling? And who are our trusted messengers? No matter how technologically advanced health care becomes, prevention will always be more impactful and cost effective than cure – so what is the future of public health and population health campaigns?

At a moment in time when it feels like people have never been so influenceable how can we influence people to do the right thing for a healthier future?

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