#24 David Sandström: Creating a Brand that People Talk About

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Future Forecast with Isabelle Ringnes

Oslo Business Forum

32 episodes

7 months ago

Oslo Business Forum presents Norway's best podcast for leaders - Future Forecast with Isabelle Ringnes. Future Forecast discusses leadership, technology, and sustainability with some of the most influential leaders and entrepreneurs from around the world. We explore their insights into the most exciting trends and topics of our time and learn from their personal experiences. Who do you want to hear from? What challenges do you want solved? Let us know: info@obforum.no

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Hosted on Acast. See acast.com/privacy for more information.

Technology

Business,

Management

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#24 David Sandström: Creating a Brand that People Talk About

Future Forecast with Isabelle Ringnes

29 minutes 6 seconds

6 years ago

#24 David Sandström: Creating a Brand that People Talk About

Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He is the man behind the Snoop Dog branding and essentially making marketing a bank fun (it's possible, trust us).

David shares some insightful trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability.

Hosted on Acast. See acast.com/privacy for more information.