Guest: Chelsea Treseder, MBA - Cofounder of MyVitalsPro (MVP); VP of Business Development at Pivot Hearing

Chelsea joins Dave this week on the podcast to discuss:

- Her family's long-rooted history in the hearing healthcare industry (spanning 5 generations!)

- The three business ventures her family runs together: Kenwood Hearing, Pivot Hearing, and MyVitalsPro

- The realities of working in a family business and the importance of identifying clear roles and responsibilities

- Identifying gaps in a market based on deep expertise and building solutions to fill those gaps (i.e. MVP)

- What makes MyVitalsPro unique and valuable to a private practice owner

- Small businesses being empowered by tools that had previously been limited to enterprises and the macro trend of technology being, "the great equalizer"

- The types of trends that Chelsea and her team are noticing within their MVP data (i.e. managed care trends)

- How to build a business when you don't have a blueprint or any reference point to take your cues from