In this episode, Esme Saynor, Stuart Helmer and Giulia Tomassini discuss key cases associated with green claims legislation. They explore the impact of these claims in the UK and in Italy, and provide an overview of how the two countries’ enforcement authorities differ in their approach. Our experts discuss recent developments and how the issue has grown in the social and legal spotlight in recent years. There is a particular focus on the complexities surrounding enforcement against greenwashing and the case law that gives ‘dos and don’ts’ list in ensuring accuracy in their advertising and marketing. Join us next month for the second half of the episode, where we are joined by Szabolcs Sendro and will be discussing topics delivered by the audience vote.    Future Consumer Talks is a CMS podcast on legal topics affecting consumer products for retail. Through this series our lawyers will be providing insight into the fast-evolving landscape of product regulation and compliance matters. We will also be covering legal news, recent developments and emerging trends, and how they are relevant to industry.