In this episode, inspired by Alp Ulagay’s analysis, we dive into the financial heartbeat of Türkiye’s Süper Lig and its chase for success on the European stage.

The Süper Lig is one of Europe’s most aggressive spenders in the transfer market. Broadcasting revenues have nearly doubled, sponsorship deals are growing, and merchandising sales rank among the best in Europe. Yet, despite this financial muscle, Turkish clubs rarely make deep runs in UEFA competitions.

Why, after all the millions spent, does the dream of European glory remain just out of reach?