In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
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In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process
Funnelocity: the B2B Sales and Marketing Podcast
1 hour 4 minutes 17 seconds
3 years ago
S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process
What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pachyderm, and MarketOne's own Jennifer Comisford join new hosts Mary Kleinsorgen and Gifford Morley-Fletcher in a wide-ranging discussion covering topics such as getting buy-in for the process, maintaining success, the best tech to use, and, of course, measurement.
Funnelocity: the B2B Sales and Marketing Podcast
In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
