In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
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In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui
Funnelocity: the B2B Sales and Marketing Podcast
48 minutes 4 seconds
4 years ago
S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui
When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through the basic foundations of a successful B2B Marketing Strategy, provide some real world examples and encourage us to wear that ‘I am basic’ badge with pride.
Funnelocity: the B2B Sales and Marketing Podcast
In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
