In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
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In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget
Funnelocity: the B2B Sales and Marketing Podcast
1 hour 9 minutes 30 seconds
4 years ago
S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget
2020 has been a transformative year in so many ways, including B2B Marketing. Could the new work-from-home culture be the catalyst for the acceleration of digital transformation and Sales and Marketing alignment? MarketOne conducted in-depth interviews with 30 leaders in B2B Marketing and Sales to hear their take. The results were fascinating. Listen as John Steinert, CMO of TechTarget, and Fred Ewald, CEO of MarketOne, join Enrico for an exploration of the implications for Sales and Marketing into 2021 and beyond. You can also download our paper detailing the results of our interviews. https://engage.marketone.com/virtual-progress-2020
Funnelocity: the B2B Sales and Marketing Podcast
In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.
Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.
