Thought Leadership as a Service": How to Maximise CLV with Clever Content

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Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

3 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Marketing

Business

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Marketing

Business

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Thought Leadership as a Service": How to Maximise CLV with Clever Content

Funnel Visionaries: Real talk on perfecting the customer journey

44 minutes 25 seconds

6 months ago

Thought Leadership as a Service": How to Maximise CLV with Clever Content

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way.

This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing.

In this episode, you’ll discover:

How to transform client listening into content gold
Why good content is all about value over volume (no shouting necessary)
How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team)
A peek behind the ‘hat ‘do more with less’ curtain within global organisations
How AI has evolved into a stellar sparring partner for human-led thought leadership

Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.