The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

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Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

2 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Marketing

Business

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Marketing

Business

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The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

Funnel Visionaries: Real talk on perfecting the customer journey

47 minutes 30 seconds

5 months ago

The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way.

This week, Konrad chats with Dan Archer, Growth Consultant at Cactus, about how to ditch the myth of quick wins and build marketing strategies that truly resonate.

In this episode, you’ll discover:

Why the silver bullet mindset doesn’t work in B2B
The power of touchpoint marketing
How to define your unique “marketing fingerprint”
The importance of understanding behavioural insights, not just job titles
What to measure (and what to ignore) to track real success

Tune in for real insights, expert strategies, and tips to up your marketing game.