Purpose on Tap: How Boots UK Pours Meaning into Every Customer Moment

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Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

3 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

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Purpose on Tap: How Boots UK Pours Meaning into Every Customer Moment

Funnel Visionaries: Real talk on perfecting the customer journey

46 minutes 15 seconds

8 months ago

Purpose on Tap: How Boots UK Pours Meaning into Every Customer Moment

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only, Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats with Peter Markey, Chief Marketing Officer at Boots UK, to discover how one of the UK’s most iconic brands is evolving its marketing approach to put customers first.

In this episode you'll discover:

✅ The secret to balancing digital and in-store experiences

✅ How personalisation is shaping the future of retail marketing

✅ Why brand trust is the difference between sinking and swimming in today’s competitive landscape

✅ The next bold moves for Boots UK’s customer engagement strategy

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

Who’s Konrad Sanders?

Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.

Follow Konrad Sanders on his socials:👉 LinkedIn:

https://www.linkedin.com/in/konradsanders👉 X (Twitter): https://twitter.com/KonradSanders

Who’s Peter Markey?

Peter is the Chief Marketing Officer at Boots UK, at the helm of one of the most iconic British retail brands.

With a career spanning over two decades, he’s held a whole host of senior marketing roles at major companies like TSB Bank, Aviva, The Post Office, and MORE TH>N, shaping the strategies of some of the UK’s best-known brands.

Peppered with experience across financial services, retail, and insurance, Peter’s unique position gives him a wide-ranging perspective on both customer engagement and brand growth.

Peter isn’t just a marketing leader himself – he’s passionate about inspiring innovation and leadership as he mentors the next generation of big-thinking marketers.

Follow Peter Markey on LinkedIn:👉 LinkedIn: https://www.linkedin.com/in/petermarkey/