Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/c6/e3/82/c6e38264-6d24-c4f0-45d7-c94391f7271a/mza_10805141681174806806.jpg/600x600bb.jpg

Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

2 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Marketing

Business

RSS

All content for Funnel Visionaries: Real talk on perfecting the customer journey is the property of The Creative Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42597667/42597667-1750669685602-d6dd00c67607e.jpg

Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

Funnel Visionaries: Real talk on perfecting the customer journey

36 minutes 31 seconds

4 months ago

Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU to AFFU.

This week, Konrad chats with Gareth Turner, founder of Big Black Door and ex Head of Marketing at Weetabix, about why strategy should always come before execution.

In this episode you’ll discover:

What “measure twice, cut once” really means for marketing
Why chasing tactics without strategy is a dangerous game
How to build alignment between your plan and your outputs
How to retrofit better thinking into BAU marketing

Tune in for real insights, expert strategies, and tips to elevate your marketing game.