Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

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Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

2 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Marketing

Business

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Marketing

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Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

Funnel Visionaries: Real talk on perfecting the customer journey

48 minutes 23 seconds

7 months ago

Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.

Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.

This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.

In this episode, you’ll discover:

Why the traditional funnel is dead
How the Pirate Funnel (AAARRR) aligns with customer growth
Why referral marketing is a goldmine for B2B
How Tesla, Airbnb & Dropbox built legendary referral programs
How retention, advocacy & customer lifetime value fuel real business success

Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.