Bridging the Language Gap: How to Market to Diverse Audiences

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Funnel Visionaries: Real talk on perfecting the customer journey

The Creative Copywriter

13 episodes

2 days ago

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

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Bridging the Language Gap: How to Market to Diverse Audiences

Funnel Visionaries: Real talk on perfecting the customer journey

47 minutes 59 seconds

4 months ago

Bridging the Language Gap: How to Market to Diverse Audiences

Welcome to Funnel Visionaries: Real talk on perfecting the customer journey

Hosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).

This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach.

Obsessed? You will be.

In this episode, you’ll discover:

Why "speaking the customer’s language" is both literal and metaphorical
How to align content and comms across diverse personas
How AirPlus uses ABM to personalise at scale
What a pizza shop taught Jente about ideal customer profiles

Tune in for real insights, expert strategies, and tips to elevate your marketing game.

FIND OUT MORE ABOUT KONRAD SANDERS

Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.

Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSanders

FIND OUT MORE ABOUT JENTE HIRTS

Jente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like.

Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/