Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

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Entrepreneurship

Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match

Funnel Vision - For Performance-Driven Agencies & Marketers

25 minutes

4 months ago

Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match

AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth.

AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simultaneously, plus campaigns for HubSpot, BetterHelp, Teachable, and Wix.

Unlike traditional social platforms, LinkedIn creators typically maintain full-time corporate jobs while building influence in their professional niches - making them trusted voices rather than traditional influencers. The platform represents a massive blue ocean opportunity since most brands haven't tapped into creator partnerships on LinkedIn yet.

AJ explains that successful LinkedIn creators master "edutainment" - the balance between education and entertainment that works perfectly for B2B audiences. His free Chrome extension helps brands identify which creators are already doing sponsored content and provides analytics on engagement rates and top-performing posts. The key insight: LinkedIn creator marketing works because it combines the trust of professional recommendations with the performance of thought leader ads, creating organic-looking sponsored content that outperforms traditional LinkedIn advertising.

Tune into the full episode to learn how to build your own LinkedIn creator playbook!

HIGHLIGHTS:
0:00 Intro
1:48 AJ's bragging rights - major LinkedIn campaigns
4:45 What makes LinkedIn creators different
7:36 The creator opportunity and monetization
10:54 What makes a great LinkedIn creator
13:27 Why brands should use LinkedIn creators
16:54 The power of thought leader ads
18:57 Finding creators with Chrome extension tools
20:30 How to approach and work with creators
23:36 Key takeaways and blue ocean strategy

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with AJ - https://www.linkedin.com/in/aaron-aj-eckstein/ or visit creatorMatch.com