Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

Business,

Entrepreneurship

Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE

Funnel Vision - For Performance-Driven Agencies & Marketers

23 minutes

9 months ago

Running a Bespoke Strategy Agency - Jade Caillot, Founder of ELLEVATE

Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert.

In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies make a difference in their market, build an engaged audience and get an ROI that accelerates quickly. They start off with auditing the leader as a person, and then move to the executive team. This helps ELLEVATE build a strategy that is bespoke, authentic and 100% aligned with the goals of their client.

Jade’s approach to running an agency that offers bespoke services is to always start off with the important details. Do they have the time, money and dedication to do this? From there, they move on to research, strategy and building out operations.

Tune into the full episode to learn how to operate a bespoke marketing agency!

HIGHLIGHTS:
0:00 Intro
3:05 Jade’s Marketing background
5:25 The ELLEVATE way of running an agency
6:34 The current service offer

9:53 How to offer fully custom services
13:21 The balance between working in vs on your agency
18:34 Relatable messaging sells

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Jade - https://www.linkedin.com/in/jade-caillot/