Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

Business,

Entrepreneurship

Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks

Funnel Vision - For Performance-Driven Agencies & Marketers

25 minutes

7 months ago

Master the Marketing Mindset - Patrick Ward, VP of Marketing at Media.Monks

Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force.

What many software providers seem to forget is that they’re fundamentally competing with the status quo, not their category rivals. Even at huge conglomerates, the status quo might be an excel sheet or a few Google Docs. As a marketer, if you allow yourself to live in an advanced tech and automation echo chamber, there’s a good chance your message will never resonate and you’ll have a hard time truly weaving in the customer's mindset - which should be your top priority.

Tune into the full episode to learn how to master the Marketing Mindset!

HIGHLIGHTS:

0:00 Intro
1:10 Patrick’s world-class portfolio
2:09 The fundamentals stay the same
3:58 Builders vs Sellers
6:28 Understand the customers mindset
9:10 What is the Marketing Mindset?
11:59 The 5 Mindset Shifts
20:16 How to apply this framework?

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Patrick - https://www.linkedin.com/in/patrickjamesward/