How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

Business,

Entrepreneurship

How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr

Funnel Vision - For Performance-Driven Agencies & Marketers

23 minutes

7 months ago

How to Use Text Messaging in Marketing - Bianca Blake, Co-Founder of Klickrr

Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel.

Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultancy she ran for 5+ years.

Bianca’s text messaging playbook consists of a high quality list segmented based on relevance, that you consistently engage with by sending messages that are below 160 characters without any special characters. From there, you need to analyze the data and optimize accordingly.

Tune into the full episode to learn how to turn text messaging into a competitive marketing advantage!

HIGHLIGHTS:

0:00 Intro
4:16 Bianca’s journey into entrepreneurship
8:07 The Do’s and Dont’s of text message marketing
12:39 The Text Message Marketing playbook
18:07 Where does text messaging fit into your strategy?

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Bianca - https://www.linkedin.com/in/biancablake/