How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

Business,

Entrepreneurship

How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

Funnel Vision - For Performance-Driven Agencies & Marketers

21 minutes

5 months ago

How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy

Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%.

Chris started out as a software engineer, but later on pivoted to solopreneurship. Before Conversion Alchemy, he explored and experimented with different business models including Amazon FBA and writing SEO blogs. What really stuck out about copywriting for Chris was the buyer psychology element, as well as how close you are to driving revenue-centric outcomes.

The reason why AI can’t magically bring outcomes from generating copy is because the fundamentals are broken. First thing is you need to have strong positioning - know what you do, who you do it for, and why you’re unique. Next comes messaging - understanding why people should care and how to frame it. Next, Chris recommends using Claude to set up your writing project, which he elaborates more on in the full conversation.

Tune into the full episode to learn how to use AI in B2B copywriting!

HIGHLIGHTS:

0:00 Intro
3:17 How Chris learned copywriting
5:30 Frameworks vs Formulas
7:50 The reason why AI copy sucks & how to improve
16:42 Is AI destroying the copywriting industry?
19:16 The future for copywriters

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Chris - https://www.linkedin.com/in/christophersilvestri/