Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners

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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

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Marketing

Business,

Entrepreneurship

Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners

Funnel Vision - For Performance-Driven Agencies & Marketers

22 minutes

8 months ago

Affiliate Marketing & Why it’s Still Relevant - Robert Glazer, Founder of Acceleration Partners

Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.

To date, Robert has written 7 books, earning prestigious titles such as the number 1 spot on The Wall Street Journal and USA Today. His first book, “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing“, came from a ton of industry conversations regarding the subject.

Tune into the full episode to learn how to approach affiliate marketing in 2025!

HIGHLIGHTS:

0:00 Intro
2:44 Roberts first tango with Affiliate Marketing
6:32 Creator success requires passion
9:32 The journey of writing 7 books
11:58 The different types of affiliate labels
16:42 How to build a solid partner program
19:16 Affiliate marketing isn’t easy

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Robert - https://www.linkedin.com/in/glazer/