$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/8a/40/71/8a40718f-339e-05e2-7492-4bbca5b0a907/mza_14176820035500551833.jpg/600x600bb.jpg

Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

68 episodes

3 months ago

Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines. Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage. Here’s what to expect: -The precise growth engine our guests are using right now -Step-by-step breakdowns of campaigns, funnels, and systems -The specific tools and processes behind repeatable growth Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately. Subscribe, tune in, and send us your feedback to team@funnelvision.media!

All content for Funnel Vision - For Performance-Driven Agencies & Marketers is the property of Mikael Dia - Performance Marketing Expert and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)

Funnel Vision - For Performance-Driven Agencies & Marketers

21 minutes

8 months ago

$200M+ in Email Revenue - Phillip Rivers, Founder of Growthpointe (2 Exits)

Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career.

Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a generalist doing email marketing, web services and other small tasks. Realising that selling a jack of all trades service isn’t very profitable, he found a comfortable niche in email marketing.

Nowadays Phil is mostly focused on his nearshore business. He noticed that agencies spend way too much time hiring, and over the years Phil got really good at sourcing high quality candidates - so this transition came very naturally.

Tune into the full episode to learn how Phil scaled to 9 figures in client revenue!

HIGHLIGHTS:
0:00 Intro
2:01 The journey to $200M+ in Sales
7:51 How Phil built his own revenue engine
11:48 The 9 figure email revenue secret
16:43 The move to nearshore
18:07 How to increase your conversions

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Phil - https://www.linkedin.com/in/thephilrivers/