In the fast-paced world of fintech, where innovation is constant and competition fierce, effective communication is paramount. In this episode, brand storyteller, Mark Binnersley delves into the nuances of crafting content that truly resonates with your target audience. Here’s a short summary of what we covered: Lay the foundations before you write Consistency builds authority Don’t “we” all over your copy Play the long game Define your objective before writing Keep your writing clear a...