LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
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LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery. Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise. This is a roadmap for making your brand more memorable, more human, and more s...
Funnel This
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
