LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
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LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
Rebranding for Challenger and Established B2B Brands
Funnel This
24 minutes
2 months ago
Rebranding for Challenger and Established B2B Brands
In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand. In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change. Here’s a short summary of what we covered: Why larger brands rebrand to refresh, while startups rebrand to cut throughThe importance of running a brand audit before touching designHow to keep stakeholders ali...
Funnel This
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
