LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
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LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
What does it really take to scale a fintech brand in today’s crowded market? In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight. We cover: When to get started with growth marketing What good influencer marketing looks like Common influencer mistakes and how to avoid them Influencer marketing as modern TV What to look for in an inf...
Funnel This
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well. In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work. Topics covered: - How to make LinkedIn work for fintech and B2B marketing - Building confidence to post and finding your voice - Using storytelling to ma...
