Send us a text 💬 Show Notes Welcome to another episode of Funktastic Chats Podcast! Today, we're chatting with Kate Furst from Zola, the fastest-growing women-led wedding planning platform. Kate shares her incredible journey in the events industry, celebrating nearly 11 years at Zola. She provides an inside look at how Zola has transformed from an e-commerce registry to a comprehensive wedding planning tool that serves both couples and vendors. Kate dives into Zola’s innovative features des...
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Send us a text 💬 Show Notes Welcome to another episode of Funktastic Chats Podcast! Today, we're chatting with Kate Furst from Zola, the fastest-growing women-led wedding planning platform. Kate shares her incredible journey in the events industry, celebrating nearly 11 years at Zola. She provides an inside look at how Zola has transformed from an e-commerce registry to a comprehensive wedding planning tool that serves both couples and vendors. Kate dives into Zola’s innovative features des...
Why You Should Treat Paid Ads Differently: Handling Cold Leads vs. Warm Leads from Referrals, with Wedding Advertising Expert, Mark Chapman
Funktastic Chats
31 minutes
1 year ago
Why You Should Treat Paid Ads Differently: Handling Cold Leads vs. Warm Leads from Referrals, with Wedding Advertising Expert, Mark Chapman
Send us a text Why are couples taking longer to book you? Is your website ready to convert a cold audience? Is it relates to gen Z couples, promotion oriented advertising is a thing of the past. This year couples are more attuned to what makes your brand totally different and unique with personality. We're talking about the power of retargeting leveraging Tik-Tok, Instagram, Meta, and Google to show your ads multiple times and in multiple places. Mark Chapman is the founder of The I Do So...
Funktastic Chats
Send us a text 💬 Show Notes Welcome to another episode of Funktastic Chats Podcast! Today, we're chatting with Kate Furst from Zola, the fastest-growing women-led wedding planning platform. Kate shares her incredible journey in the events industry, celebrating nearly 11 years at Zola. She provides an inside look at how Zola has transformed from an e-commerce registry to a comprehensive wedding planning tool that serves both couples and vendors. Kate dives into Zola’s innovative features des...
