You’ve heard it a thousand times probably since childhood: Do unto others as you would have them do unto you. In the world of arts fundraising, it’s more than just a moral guideline—it’s a practical strategy for building donor relationships that last.

Today, we’re going to explore how applying the Golden Rule at each stage of RSC’s Donor Flywheel—Identification, Cultivation, Solicitation, and Appreciation / Stewardship—can help your organization get donors, keep donors, and upgrade donors.