In this episode of Funded Features, host Emily Macfarlane welcomes Darren Westlake, the co-founder and former CEO of Crowdcube. Darren shares insights from his journey in building one of the most successful equity crowdfunding platforms, discussing the similarities and differences between the UK and Australian markets.

During the conversation, Darren reflects on the evolution of equity crowdfunding, highlighting the initial challenges of gaining trust and credibility in the industry. He draws parallels between Crowdcube's early struggles and the current landscape in Australia, where platforms like Birchal are still working to establish equity crowdfunding as a legitimate and mainstream funding option for startups.

Darren and Emily discuss the misconceptions around equity crowdfunding, particularly the notion that venture capitalists shy away from companies with a large number of shareholders. He emphasizes that strong, growing businesses will always attract investment, regardless of their shareholder structure. The discussion also touches on the importance of setting realistic valuations, preparing for future funding rounds, and the benefits of having a loyal community of investors who double as customers and brand advocates.

Emily and Darren also delve into some of Crowdcube’s major success stories, such as BrewDog and Revolut, which have leveraged crowdfunding to scale into global brands. Darren explains how these companies strategically used their investor communities to drive engagement and business growth.

The episode concludes with advice for founders considering equity crowdfunding, emphasising the need for preparation, realistic expectations, and collaboration with crowdfunding platforms to ensure a successful raise.