Dr. Deb is a functional medicine practitioner and entrepreneur. A pioneer in functional medicine, scheduling, leadership, and practice management, Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive and live better lives. Our podcast shares the good and bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice. With practical tools on how to manage money, taxes, and patient care she will discuss it all.
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Dr. Deb is a functional medicine practitioner and entrepreneur. A pioneer in functional medicine, scheduling, leadership, and practice management, Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive and live better lives. Our podcast shares the good and bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice. With practical tools on how to manage money, taxes, and patient care she will discuss it all.
Episode 22: Customer Acquisition Cost: How To Track Your Marketing Success with Zora Chase
Functional Medicine Business Institute Podcast
27 minutes 40 seconds
3 years ago
Episode 22: Customer Acquisition Cost: How To Track Your Marketing Success with Zora Chase
Zora Chase is Dr. Deb's marketing expert. Branding, customer acquisition, ROI, and the Lifetime Value of the client are topics covered in today's episode.
Do not miss these highlights:
05:16 What is Digital Marketing
06:37 Branding Strategy - How to brand your business
10:27 How to evaluate your Cost of Acquisition
14:14 Digital Marketing is very analytical
16:52 Why is it risky for your business if you rely on one channel like relying on Facebook alone
20:53 Why we have to get past that stigma of “ If you market to sick people, you're taking advantage of them”
21:35 You are serving your current customers by reminding them that you're there for them, you’re there to help them
About our Guest:
Founder/CEO Chasing Nectar Marketing Zora Chase leverages more than 20 years combined in broadcast and digital media, guiding dozens of businesses with marketing needs that span from branding, product launches, experiential, and lead generation. Prior to Chasing Nectar, Zora held marketing positions at iHeart, CBS and Emmis where she conceived and implemented marketing programs for Fortune 500 brands such as Anheuser-Busch, Apple Music, Chrysler-Jeep-Fiat, Disney, Warner Brothers, to name a few. Her mission is always the same - to unify a team of trusted professionals who are.
Debra Muth 0:01You're listening to the Functional Medicine Business Podcast featuring Dr. Deb, one of the most creative functional medicine business practitioners in her industry. She shares the wisdom and knowledge that she has gained over 25 years of functional medicine, a pioneer in functional medicine, scheduling, leadership and Practice Management. Dr. Devin has a wealth of knowledge and he's eager to share to help functional medicine become more productive, and for the practitioners and patients to live better lives. Our podcast shares the good and the bad of our industry, because Dr. Deb knows the pain you live every day building a functional medicine practice with practical tools on how to manage money, taxes and patient care. She will discuss it all with you.
Hello, and welcome back to Functional Medicine Business Podcast (FMB). I'm your host, Dr. Deb. And I have a guest with me today who is a dear friend of mine, and you guys are just going to love her. Her name is Zora Chase, and she is part of Chasing Nectar. And we're going to talk all about marketing today, and why it's important for functional medicine practitioners and integrative medicine practitioners to actually start a marketing plan and what's available for us today that is going to be worth us putting money towards to get clients and I also want her to share with us how she actually tracks what she's doing. And deciding whether or not it's profitable, and letting us know, how do we how do we track the cost of acquisition, the return on investment? Because I think in medicine, we don't think in the same terms and language as we do in business.
Big Box businesses talk about this all the time, but as small practices or small businesses it's rare that you hear us talk about what's the cost of acquisition for a client? What's the return on investment? What's our lifetime value of our client? And Zoras going to talk to us today about this and how we evaluate it.
Functional Medicine Business Institute Podcast
Dr. Deb is a functional medicine practitioner and entrepreneur. A pioneer in functional medicine, scheduling, leadership, and practice management, Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive and live better lives. Our podcast shares the good and bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice. With practical tools on how to manage money, taxes, and patient care she will discuss it all.
