How do you manage two brands that provide overlapping services? That's the job facing Jessica Lesesky, Vice President & General Manager of Shutterfly & Snapfish, which both offer customised online printing on to a wide range of media.  In this episode, Jessica tells Ger and Gordon how her team keep both brands distinct and thriving, using a blend of data analysis, common sense and the kind of instinct that comes from many years of e-commerce experience. Also, Gordon sings a very short song.