Save the Whales! End Global Warming! Make Love Not War! These aren’t these just slogans to chant at rallies without deodorant-far from it! What began as a protest on Main Street is making its way to Wall Street. Investors are starting to invest in companies based on their social/environmental/humane activism. You can even invest in funds full of companies with a conscience. Yep if it’s a social movement Wall Street can quantify it with money. The good news? It shows how your money can change the world. If more people get involved in this form of investing it could force change for companies.