In this episode, I pull back the curtain on what it really means to build a soul-led business - the beauty, the terror, the full-body spiritual initiation of it all.   I talk about waking up with panic, hiring support that stretches me, and confronting the deep ancestral fears that rise when we start to truly step into our dharma. I share how sales used to feel manipulative — and how I’ve come to understand it as sacred connection. And I open up about the recent realization that I was named after my grandmother - a woman whose pain left deep imprints in my family line - and how this work I’m doing now is part of healing that legacy.   You’ll also hear reflections from the Bhagavad Gita, nervous system truths about why transformation feels so scary, and the powerful reminder that if we don’t share what we offer… we might be keeping someone from the exact medicine they need.   🔮 To deepen into this lineage thread, check out Episode 9: “What My Grandmother Told Me from the Other Side: Reclaiming Power Through the Witch Wound” - where I share a vision that changed everything.   ✨ If this episode resonates and you’re feeling the call to explore working together — whether through 1:1 support or my group program Sacred Rage, head to www.jennnoble.com to learn more and join the waitlist.