Many know Alex Macdonald as a successful investor and exited founder. What you might not know, is that these successes were the compounding result of lessons learnt during his early career in the turnarounds space - where he was responsible for rescuing distressed companies and returning them to profitability.

Applications of these lessons are visible across his career - notably in his decision to pivot his venture-backed business, Velocity Black, in pursuit of building something self-sustaining and cashflow positive. That decision proved to be a good one, resulting in their acquisition in 2023 for a reported $300M.

Alex joined us to talk through his impressive career and the maxims that shape his thinking. He also shares a trove of advice for founders building right now.